In a major corporate rebranding move, Zomato Ltd officially changed its name to Eternal Ltd on April 9, 2025. The announcement, which reflects the company’s evolution into a multi-vertical digital business, caused its stock to decline by 2% during the day’s trading session on the BSE.
The name change, approved by the Ministry of Corporate Affairs (MCA), marks a new chapter for the company that started out as a food delivery platform and has since diversified into quick commerce, B2B supplies, and dining out services.
“We wish to inform you that the Registrar of Companies, Ministry of Corporate Affairs (MCA), has approved the change in name of the company from Zomato Limited to Eternal Limited, effective March 20, 2025,” the company announced in a regulatory filing.
Stock Symbol and Website Transition
Along with the name change, Zomato’s stock ticker will also be updated from ZOMATO to ETERNAL on both the NSE and BSE. The corporate website will also migrate from zomato.com to eternal.com.
Importantly, this rebranding is limited to the corporate identity. The Zomato app and consumer-facing brand names like Blinkit, Hyperpure, and District will remain unchanged.
Expanding Beyond Food Delivery
The new name, Eternal Ltd, aligns with the company’s vision to represent a broader digital services ecosystem. Zomato, which began as a food delivery company, now operates:
Zomato – Core food delivery platform
Blinkit – Quick commerce and instant grocery delivery
Hyperpure – B2B supplies for restaurants
District – Dining out and restaurant services
This strategic rebranding indicates the firm’s aim to grow into a multi-dimensional platform that’s not confined to food delivery alone.
Market Reaction: Stock Price Dips
Despite the growth narrative, the market sentiment appeared cautious. On April 9, Eternal Ltd (formerly Zomato) opened at ₹215.30 per share on the BSE, hit an intraday high of ₹215.70, and dipped to a low of ₹210.55. The day ended with a 2% drop in share value.
Analysts point to critical support levels being tested. Anshul Jain, Head of Research at Lakshmishree Investment & Securities, noted:
“Zomato share price is struggling to hold its crucial support zone of ₹207–210. A breach below ₹207 could drag the stock toward ₹199–200. A close below ₹199 would be extremely negative and open up deeper downside levels.”
Rajesh Bhosale, Technical Analyst at Angel One, added:
“The stock is currently range-bound. ₹200 acts as a strong support coinciding with the 89-week EMA, while ₹220 is the immediate resistance. A breakout on either side would define the next directional move.”
What’s Next for Eternal Ltd?
With this rebranding, Eternal Ltd positions itself to compete in multiple high-growth verticals. The company’s move mirrors the trend of modern internet-based businesses transitioning into broader ecosystems.
However, for retail and institutional investors, the immediate concern is stock stability. The bearish sentiment triggered by technical resistance and support levels may persist until there’s a breakout or stronger fundamental growth indicators.
