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The Union Health Ministry has directed a complete ban on all forms of tobacco and alcohol advertisements in the Indian Premier League (IPL), including both direct and surrogate ads. This ban will be enforced during the IPL 2025 season, starting from March 22.
Director-General of Health Services (DGHS) Atul Goel has written to IPL Chairman Arun Dhumal, emphasizing that cricket players, who are role models for the youth, should not be associated directly or indirectly with advertisements for tobacco and alcohol products.
Strict Ban on Tobacco and Alcohol Promotions
In his letter, Goel stated, “IPL must ensure a total prohibition on all forms of tobacco and alcohol advertisements, including surrogate advertising. This ban should apply not only within stadium premises but also during IPL matches and related events. Additionally, such advertisements should not be aired on national television during broadcasts.”
Highlighting the dangers of these substances, Goel pointed out that India ranks second globally in tobacco-related deaths, with nearly 1.4 million fatalities annually. He also noted that alcohol is one of the most widely used psychoactive substances in India, contributing to various diseases and social problems.
Restrictions on Sales and Promotions at IPL Venues
The ministry’s guidelines also extend to banning the sale of tobacco and alcohol products at IPL venues and associated events. Furthermore, the directive discourages endorsements by sports personalities and commentators who directly or indirectly support such products.
IPL: The Prime Target for Advertisers
As one of India’s most-watched sporting events, IPL attracts millions of viewers on television and digital platforms. This popularity makes it a major target for advertisers. According to the Health Ministry, India is witnessing a rapid rise in non-communicable diseases (NCDs) such as heart disease, cancer, severe lung conditions, diabetes, and hypertension, which account for over 70% of annual deaths.
IPL’s Social and Ethical Responsibility
The Health Ministry also stressed that as India’s premier sporting league, IPL has a social and moral responsibility to promote public health and support government health initiatives. This decision may prompt IPL teams and broadcasters to reconsider their sponsorship and advertising deals.
