Studio Ghibli, renowned for its breathtaking animation and deeply emotional narratives, has long been considered one of the most influential animation studios in the world. However, beneath the veil of its stunning visuals and whimsical storytelling lies a fundamental contradiction—an artistic approach that at times borders on incoherence. This article critically examines how Ghibli’s emphasis on visual spectacle and emotional resonance often comes at the cost of narrative clarity and thematic consistency.
The Aesthetic Over Substance Dilemma
One of the defining traits of Studio Ghibli’s films is their meticulous hand-drawn animation, which brings an unparalleled sense of beauty to the screen. Films like Spirited Away, Howl’s Moving Castle, and My Neighbor Totoro exemplify this. However, the same attention to visual splendor sometimes overwhelms the storytelling. The studio’s commitment to aesthetic perfection has led to instances where character motivations are unclear, plotlines meander, and resolution remains elusive.
For instance, Howl’s Moving Castle (2004) is a prime example of a film where dazzling animation overshadows narrative cohesion. While its anti-war message and themes of transformation are compelling, the film’s storyline becomes increasingly convoluted. The titular castle is a magnificent visual entity, but its role in the plot shifts erratically, making it difficult to discern its true significance beyond its aesthetic allure.
Emotional Intuition Over Logical Structure

Ghibli’s storytelling leans heavily on emotion rather than structured plot progression. Director Hayao Miyazaki himself has expressed a preference for organic storytelling, where narratives evolve without rigid scripts. While this approach fosters a sense of wonder and spontaneity, it can also lead to disjointed storytelling.
Take Spirited Away (2001), often heralded as Ghibli’s magnum opus. The film follows Chihiro’s journey through a magical bathhouse, yet many of its key events lack clear cause-and-effect relationships. The motivations of characters like No-Face shift unpredictably, and the climax, while emotionally resonant, leaves many narrative threads unresolved. Rather than adhering to conventional storytelling principles, the film relies on dreamlike logic, which can alienate viewers seeking coherence.
Ambiguous Morality and Thematic Vagueness
Ghibli films frequently explore complex themes, yet their moral messages can be inconsistent. Miyazaki’s environmental concerns, evident in Princess Mononoke (1997) and Nausicaä of the Valley of the Wind (1984), are laudable, yet these films often struggle to present clear resolutions to the conflicts they depict.
For example, Princess Mononoke portrays the struggle between industrialization and nature, yet it refuses to take a firm stance. While ambiguity can be intellectually stimulating, it sometimes results in a lack of clarity in storytelling. The film ends with neither a decisive victory for nature nor a clear condemnation of human expansion, leaving its message open-ended to the point of frustration.
Similarly, My Neighbor Totoro (1988), a beloved film for its whimsical and heartwarming depiction of childhood, has been critiqued for its lack of substantive conflict. While its slice-of-life approach is charming, it arguably skirts the opportunity to develop deeper themes or a more engaging narrative structure.

The Ghibli Formula: A Double-Edged Sword
Ghibli’s artistic philosophy—where atmosphere, emotion, and aesthetic beauty take precedence over traditional storytelling—has yielded both triumphs and misfires. While the studio has crafted some of the most memorable animated films of all time, its reliance on abstraction and aestheticism often comes at the expense of coherence.
This approach makes Ghibli’s work a paradox. On one hand, it has pioneered a unique storytelling method that prioritizes emotion over plot. On the other, it has at times resulted in works that feel like beautiful but impenetrable puzzles. Whether this is a strength or a flaw depends on one’s perspective—some celebrate Ghibli’s ambiguity, while others see it as an artistic crutch.